Abstract��Significant others are closely associated with students�� reading choices. There exist strong influencers to students�� reading activities in primary and middle schools. By way of analysis on latent influential subjects behind in students' choice of reading activities, in order to explore who are leaders, sharers, promoter, who are restrictors, discipliners, negative influencers, how their value orientation, emotions, attitudes and cultural preferences have influence on students�� choices direction? Which ways these influences are through to intervene students�� reading process? What discrepancies or conflicts the others�� influences are manifested in different contexts? This article discriminate the influential effects and differences of many significant others in real situations (schools, families, the media) on students reading, such as the effects of principals�� and teachers�� value orientation on the construction of reading culture in schools, the reading recommendation difference among teacher groups. In the media situation, absent reading-guiders also impact on student��s reading activities. People like publishers, writers and on-line friends have difference influence upon student��s reading choice, guidance conflict and so on. Parents are significant others in the family, their reading guidance and misunderstanding, and associations between their educational aspirations and reading enlightenment and so on. There are plenty of important groups significant others impacts on student��s reading behavior. Thus, getting together all significant other��s forces (include inside and outside school, present and absent others), make them play positive guidance, get them become leader, arouser, promoter, accompanist and sub-reader in student��s reading activities are very important.
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